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Amory Lovins
Amory Bloch Lovins (born November 13, 1947)〔 is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute. He has worked in the field of energy policy and related areas for four decades. He was named by ''Time'' magazine one of the World's 100 most influential people in 2009.
Lovins worked professionally as an environmentalist in the 1970s and since then as an analyst of a "soft energy path" for the United States and other nations. He has promoted energy efficiency, the use of renewable energy sources, and the generation of energy at or near the site where the energy is actually used. Lovins has also advocated a "negawatt revolution" arguing that utility customers don’t want kilowatt-hours of electricity; they want energy services. In the 1990s, his work with Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar.
Lovins has received ten honorary doctorates and won many awards. He has provided expert testimony in eight countries, briefed 19 heads of state, and published 29 books. These books include ''Reinventing Fire'', ''Winning the Oil Endgame'', ''Small is Profitable'', ''Brittle Power'', and ''Natural Capitalism''.
== Early life ==
Born in Washington, DC, Lovins spent much of his youth in Silver Spring, Maryland, and in Amherst, Massachusetts. In 1964, Lovins entered Harvard College. After two years there, he transferred in 1967 to Magdalen College, Oxford University, England, where he studied physics and other topics. In 1969 he became a Junior Research Fellow at Merton College, Oxford, where he had a temporary Oxford master of arts (M.A.) status as a result of becoming a university don. He did not graduate because the University would not allow him to pursue a doctorate in energy, as it was two years before the 1973 oil embargo, and energy was not yet considered an academic subject. Lovins resigned his Fellowship and moved to London to pursue his energy work. He moved back to the U.S. in 1981 and settled in western Colorado in 1982.〔(Lovins Bio )〕
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